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Top 4 website optimization tips

So you have a website. It looks beautiful. Your family and friends are raving. Now what? If we had to narrow all the advice into the top 4 website optimization tips, these would be them. Tell us what you think in the comments below. Feel free to ask questions! We will do our best to answer as soon as possible.

4) Social Media. Facebook is not a passing fad. It’s here to stay.

A powerful tool when used correctly, but also the weak-link when misused.

Here are a few techniques to get started. Firstly, set up your Facebook page. Fill in all the information, including your logo, a timeline banner, and upload some of your pictures. Next, ask a group of your friends to become fans of your page. Encourage them to write comments on the wall and share your posts.

Lastly, put up content. Content is the critical element, but it also comes with a drawback. Your content must be interesting and engaging. Only upload a comment or picture that you would love to see in your news feed. Don’t put 100’s of links to your website or product with a plea to “please check it out”. It does’t work anymore. Fans want to see something engaging. Try info-graphs or factoids about your niche. Try cute (preferably original) images related to your niche. Our golden rule for Facebook (or any social network for that matter) is to link back to the website only once in 5 posts. Too many links will make your FB page seem like a link farm.

An overwhelming majority of your Facebook page should be nothing more than fun content within your niche, niche jokes, niche pictures, and (if you’re an eCommerce website) fun pictures of your products. If people want to find out more about your content or images, let them find their own way to your website (or ideally they’ll ask for a link in the comments).

3) Blogging.  Blogging is not just a lame add on for your website. Blogging is the way that your clientele will be certain that you are an expert in your given field. If you can’t write more than a few informative pages on your niche there is good reason to be alarmed. Either you don’t know much about your industry or you are not keeping up with the market. All markets evolve. If you can’t write at least 2 articles a month it means that you aren’t evolving fast enough. The lack of an updated blog should be flashing red lights to anyone visiting your website. Additionally, blogging is also very healthy for SEO. 

2) 404 pages. Sounds confusing? It’s not. Really. The 404 page is the page that re-navigates miss-typed web addresses.  This is the page that should appear when the user makes a mistake when typing the URL within your website. If the user wants to go to www.cnn.com/news but instead types in www.cnn.com/nws the 404 page is the location where you want him to land.  If you have set it up.

If you can’t do it yourself, ask your developer to set up a 404 page. The 404 page will help the user navigate to where he had wanted to originally reach. Without the 404 page, the user will see the “ugly error page”. Error pages are very off-putting and a common reason that potential clients navigate elsewhere. 

1) SEO. Keep hearing that abbreviation? It stands for search engine optimization. Simply put, it is the technique that website developers apply to ensure that their clients beat out the competition and rank ahead of their competitors in a Google search (or Bing and Yahoo). Search engines rule the web. It’s just the way it is. If someone is looking to sell his iPhone, more often than not he’ll go to Google and type where can I sell my iPhone.  If you’ve properly utilized SEO you’re website will be the first result. 

The most effective solution to a lack of website traffic is to work on SEO.

You can read some of our other blog posts for a better understanding of SEO, but summarized below are  a few simple techniques that anyone can do without hiring a web developing firm. Running a proper SEO campaign has to be done by experts, but until you’re ready for a campaign here are a few tips to lift up your ranking.

A) Get external links for your website. Ask friends and family who have websites to create links back to your website. This will send SEO “juice” to your website and bump up your rankings.

B) Blogging. This will tell Google that you are an authority in your given niche. For each article focus on a keyword and make it the topic of your post. Mention the keyword a few times throughout the article to add more SEO juice.

C) Create social media accounts and link the accounts to your website. LinkedIn and Google+ are great for SEO.

D) Try get your website URL into online press releases. The URL should be a clickable link back to your websites.

Any questions? Ask us in the comments.

4 Comments

  1. if I get a blogger to mention me does it count if the link to my website isn’t clickable?

  2. judy says:

    Great article. Thanks for keeping it simple for the non-coding folk.

  3. Louis Vuitton says:

    nice articles

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